2000
Regulatory specialist and distributor
Advanced
The confidence Labeline and its customers experience when preparing dangerous goods shipments with DGOffice
For more than 35 years, Labeline International Ltd. has specialised in one thing: dangerous goods compliance. Today, the company supports customers around the world with regulations, labels, packaging, consultancy, training and software.
As an Advanced Reseller of DGOffice, Labeline combines this specialist knowledge with practical tools that help customers work safely, efficiently and in line with dangerous goods regulations.
We spoke with Richard Shreeve, Key Accounts & Marketing Manager at Labeline, about what sets the company apart, how it supports its customers and why DGOffice fits into its one-stop-shop approach.
More than a supplier of dangerous goods regulations
Labeline is a leading international distributor of dangerous goods regulations, covering all modes of transport. Over the years, the company has expanded its expertise into a complete range of products and services for dangerous goods professionals.
Behind this broad offering is a strong focus on quality. Since the company was founded by its Managing Director, Keith Kingham, maintaining high standards has been fundamental to what Labeline stands for:
❝ We have a global reputation around the world because we have been around for 35 years. We always have provided top-class service to the dangerous goods industry.❞
Looking forward
While Labeline has decades of experience behind it, the company is also investing in new ways to support dangerous goods professionals.
One development Richard is particularly excited about is Labeline’s new AI-based dangerous goods assistant. The tool is being developed specifically around dangerous goods regulations, with its information checked and verified by specialists, including Labeline’s in-house DGSA.
That is especially important in an industry where incorrect information can have serious consequences.
The tool will initially support ADR, with Labeline planning to expand it to other modes of transport. It is designed to complement the regulations, giving dangerous goods professionals an additional way to find the information they need.
For Labeline, it is another way to combine reliable regulatory information with practical support for the people who use it.
Choosing the right partners
Labeline applies the same focus on quality when choosing the companies it works with.
For a specialist company operating in a highly regulated industry, the choice of partners is important. Any product or service Labeline adds becomes part of the level of quality its customers expect from the company.
❝Our success has been based on maintaining a gold standard, and we expect the companies that we work with to hold the same values and standards that we have.❞
DGOffice fits naturally within these standards and has become an important part of Labeline’s complete offering. Customers can turn to Labeline for regulations, products and expert advice, while DGOffice helps them classify dangerous goods and prepare the required documentation.
Richard describes its place within Labeline simply:
❝ Without the software, we couldn’t really call ourselves a one-stop shop. DGOffice is one of the big pieces in the jigsaw.❞
It shows the value of Labeline’s wider approach: a customer may initially need one product or solution, but Labeline has the resources to support other areas of their dangerous goods compliance.
Making dangerous goods documentation easier
For Labeline’s customers, one of the main advantages of DGOffice is simple: It saves time and gives them more confidence in their documentation.
The feedback from Labeline’s customers is consistent, particularly when they are dealing with more complex consignments:
- Less time spent preparing dangerous goods documentation
- Fewer documentation errors and shipment problems
- More confidence that documents are completed correctly
- Easier handling of complex consignments
Avoiding errors can also prevent much bigger problems. Incorrect documentation may cause a shipment to be held up or missed by a flight or vessel. The result of delays and additional costs can quickly become more costly than the software itself. DGOffice also gives customers more confidence when documentation is questioned.
❝ If you’ve got a shipment that’s been snagged because your documentation is wrong and you’ve done it yourself, then you might have missed something when you were producing it. Whereas DGOffice has covered all bases.
That’s a fundamental difference between DGOffice and a manual process. ❞
An advanced reseller with a personal approach
Labeline actively helps new customers to get up and running with DGOffice. Many of these conversations start through its involvement in the dangerous goods community, where Labeline demonstrates DGOffice at events such as CHEMUK and Multimodal.
Richard supports them with an introductory email and his own narrated PowerPoint presentation, walking customers through the software and showing them how to get started.
That extra guidance is particularly valuable at the beginning. Once DGOffice is set up and customers are familiar with the system, the support needed is relatively low. Considering the number and variety of customers using DGOffice, Labeline receives few queries and very little negative feedback.
❝ The usual response is: DGOffice serves them very well! ❞
When questions do come up, Labeline can handle many of them using its own dangerous goods expertise. For more complex technical issues, the DGOffice team is there to support them.
This combination of supported onboarding, independent day-to-day use and specialist help when needed allows Labeline to support customers without making the software support intensive.
Labeline International Ltd.
Labeline was founded in 1992 with the idea of creating a “One stop Dangerous Goods service”. This support brings products, regulatory information and specialist support together in one place. Today, the company serves customers in more than 160 countries, supported by distribution warehouses in the UK and the Netherlands.
The company works almost entirely within the dangerous goods sector: Labeline covers all modes of transport and supplies dangerous goods regulations, labels and markings, packaging, software, documentation, consultancy and training.
Its approach remains close to the principle on which the company was founded: to inform, assist and educate those involved in moving dangerous goods safely and in compliance.